Safia Qureshi serves as Founder and CEO of CLUBZERØ, bringing a wealth of expertise as an award-winning RIBA Architect and designer, having trained at University College London and the Royal College of Art. CLUBZERØ was launched to enable the transition to zero waste at city scale, powering brands across FMCG, Retail, QSR and Food and Beverage to transition away from single-use packaging. Since launching, CLUBZERØ has earned accolades from renowned institutions such as the Ellen MacArthur Foundation, IDEO, Fast Company and D&AD. Safia also actively contributes to global initiatives, serving as a guest contributor and speaker at the World Economic Forum's working group on reusables and packaging.