Patrick is a Founder / Director of TerraVerde; an innovative and business-friendly sustainability consultancy. TerraVerde is dedicated to the travel, tourism and hospitality sectors, working across all its segments to support clients on their journeys to a sustainable / low carbon future. The company combines insights from decades of tourism leadership; with the know-how of professional advisory. This helps clients future-proof their businesses, whilst also minimising impact on the natural world. Partnerships with  industry bodies spread awareness and sustainability education. Patrick has a 38-year tourism career, spanning leadership & transformational roles at major travel companies GTA; Travelport & Kuoni; plus as CCO at Cox & Kings & its on-line brand Ezeego1. Patrick chaired The European Tourism Association (ETOA) between 2007 and 2014. Additional directorships are held in on-line skills development, plus the promotion of tourism into the Nordics region. He is based in London, United Kingdom.