Laura Citron is CEO of London & Partners, a business growth and destination agency for London.  

Laura leads London & Partners in its mission is to create economic growth that is resilient, sustainable and inclusive. She runs inward investment and trade for the capital, supporting thousands of innovative businesses to grow in London and internationally. She leads London’s tourism industry to develop the destination and win visitors and events, including the Let’s Do London campaign and VisitLondon.  

Laura is a global advocate for London, regularly appearing in international media and events.   

Laura has been CEO of London & Partners since 2017, leading through both Brexit and COVID. Before that, she spent nearly a decade at WPP, where she was Managing Director of the Government & Public Sector

 Practice.