John Elkington is a globally recognised authority on corporate responsibility and sustainable capitalism, renowned for his pioneering work in sustainability. As a bestselling author and serial entrepreneur, he has made significant contributions to the field. Elkington is the Founding Partner of, and Chief Pollinator at Volans. His latest book, Green Swans, explores transformative innovations and solutions for a sustainable future. 

Elkington is also credited with inventing the Triple Bottom Line, a framework that measures an organisation's success based on social, environmental, and financial performance. This business concept emphasises that organisations should not only concentrate on generating profit, but also measure their social and environmental impact alongside their financial performance. This approach is often referred to as the "three P's," which stands for profit, people, and planet.